The Important Role of Live Streaming Events in the Age of the Corona Virus

07 Apr The Important Role of Live Streaming Events in the Age of the Corona Virus

We can’t ignore the fact this 2020 has brought some monumental changes in the live event space. It’s undeniable that the Corona Virus has set new challenges for all of us. Since the last pandemic was 100 years ago, most of us have never lived a situation like this before and are struggling with how to cope. Even if we had been alive at that time, the situation we are facing is different as science and technology has changed the world we live in and we are in a better position now than we were during the last pandemic.

At this time many event organizers, event planners, associations, and non-profits are figuring out how to adapt their conferences, symposiums and in-person events now that social distancing guidelines have forced us to stay home. In our business, we have seen many of our clients postpone and outright cancel their events. This has led to disastrous economic fallout as all those that help put on these events have found themselves out of work. However, there is a solution to reach your audience even if they are confined to their home or are weary of traveling in this time of uncertainty.

The emergence of live streaming through platforms such as Youtube, Facebook, Zoom and Livestream have opened the doors to a whole new world. All it takes is an internet connection, a smart phone, tablet or computer and people from all over the world can connect to your event and presentation, even participating in question and answer sessions and polls. The streaming services we offer enable Powerpoint slides to be merged with video of the presenter speaking and although nothing can beat being there in person it can be very informative. One thing that this virus has shown us is that we do have the means to connect. Social distancing is a funny word as I feel like we are socially connected and physically distanced.

Education and live or virtual events are two of the most remarkable fields where streaming and live streaming could be incredibly helpful and have taken off among this COVID-19 crisis.. There are teachers all over the world, taking advantage of streaming technology to keep teaching their students from their homes. People are creating and sharing streaming content to help other people get the information or entertainment they need to manage this atypical situation. Artists are offering live streaming concerts from home, and family members are virtually visiting each other..

Even though we need to stay home these days to help keep social distancing, to flatten the curve, so we can back go to our daily routine as soon as possible, we can still go on and connect and be educated. . If you are healthy and safe at home, there’s no reason why your life should stay on pause. Technology provides so many tools so we can keep moving forward and now more than ever, there’s the need to stay productive! 

This is when Streaming and Virtual Conferencing shows its potential.

So don’t get it wrong, the world around you didn’t stop, it’s just rotating differently now! The challenge is to adapt and understand the way we share information, learn, and communicate must be different. Everything is changing fast because of the situation, but that doesn’t have to be considered a negative thing. This situation is leading us to realize the potential Streaming could provide.

We can see and prove all the benefits live-streaming provides and make social distancing a little less bitter. It’s clear that many conferences and organizations want to keep connecting and communicating with their members and their is no reason not to. Even as social distancing restrictions get eased up, we will all go back into a new world that has been fundamentally changed. Events and conferences will be put on and consumed much differently. People may be less inclined to get on planes and travel or be in crowded convention centers or hotel ballrooms watching speakers. Live streaming offers everyone a chance to at least partake in the information and presentations being presented.

During the past few years, we have been ramping up our live-streaming capabilities from simple one camera streams to multi-camera productions with pre-loaded slides and graphics. However, we never imagined that it would be so relevant due to the social distancing and shelter at home requirements we are now living with. We believe that even when in-person conferences and events return, live streaming will be an offering that most event organizers will offer. Conference Capture Media is here to help facilitate this.

Live Streaming and virtual conferences are cheaper for both parties. The hosting company can save a lot of money associated with producing an in-person event. At the same time it is also more affordable for the attendee since they don’t need to travel anywhere and save on accommodation. In the case there’s an entrance or conference fee, the amount will always be cheaper online since there’s much less overhead cost.

But the main advantage of using Live Streaming to transmit knowledge is the possibility to reach people worldwide. The Speaker will also be able to reach highly targeted niches, so the people receiving the information are the people potentially interested in it. And you as a student/user will have access to content no matter where this it’s being created. A Live Streaming event allows a more extensive audience instead of being limited to the available space.

There’s no doubt Corona Virus has changed the way we live. At this point, we don’t know how much it will take before we can go back to our routine. But we know things are changing, people are using the Internet more than ever. People who decided to step aside from the Internet world from the beginning, those who refused to embrace technology have decided to explore it.

As we enter the chaos that this virus has created, the companies realize they need to adapt to survive. Live Streaming has emerged as a powerful tool to help them stand out from the crowd. Some people think it would be a hard transition, especially for those companies who had not ventured into this field yet. The truth is that the situation will force them to confront the fear.

Once they have opened that door, you will find a whole new world full of opportunities that have been waiting for you the entire time. Contact us today to find out how we can help you host a virtual conference or live stream your conference.