Promote Your Business Effectively With Conference Videography

30 Jan Promote Your Business Effectively With Conference Videography

If a photograph is worth a thousand words, then what does it mean for videos? Can a video mean a thousand to conference attendees and those who weren’t able to make it in person? It’s definitely imaginable. Online video is rapidly becoming a critical communication device, one that enables a connection with clients, members, and prospects. While nothing can replace face to face meetings, online video may very well be the next best thing!

Want verification? In May 2011, Nielsen announced that:

• Americans streamed 15 billion videos
• Online video viewing rose by 35% from 2010
• Mobile video viewing rose by 20% from 2010

In a recent survey done by us, we asked some some of our clients if they are making videos for their events, conferences, and then uploading these on websites like YouTube. 33% of them said they do it at times, 9% said they do it consistently, and 44% said they are thinking about it or might want to figure out how.

Obviously, small companies and non-profits are beginning to realize the worth of online video as an important part of their event marketing plans. With affordable video equipment becoming increasingly common, it’s easy today to make videos. The best part is that it’s free to set up a YouTube account and begin posting videos. However, making sure your have the correct lenses, lighting and audio equipment can really set your content apart from others.  That’s why we are here to help you capture professionally shot footage from your event.  

Here are some valuable tips to enable you to make online video content for your next conference:

Be real

Social media is all about being crystal-clear and real. Act naturally when communicating through video.

Tell a story

Consider the goal for your event and how a video could enable you to accomplish your goal. Share a case study, a customer testimonial, or highlights from the event. Video is a good way to educate your attendees about your products and services, and what you plan to achieve in the coming year.

Interview attendees

Chat with attendees both amid and after the conference to get their reactions and testimonials.  Ask questions that will trigger interesting and pertinent conversation about the event.

Capture highlights 

Capture moments from the presentations, educational/training sessions, or people interacting with each other at a networking event.  This footage will be useful when creating a recap or highlight video for your event.  

Keep it short

People’s attention is short lived, so keep these videos short and sweet! Your video should be between 60– 120 seconds in duration. For training purposes, keep it no more than 10 minutes long.

Conclusion

To successfully promote your business through event videography your biggest asset will be your ability to communicate effectively with your audience with engaging conent.  Online video is an effective way to keep your audience engaged and informed.  Don’t hesitate to contact Conference Capture Media to help film your next conference, symposium, or event.